The Weeknd: "Initiation"

Though you'd figure a band naming themselves after everyone's favorite time of the week would be one of the many sunny indie pop bands offering summer jams well into the fall, that is clearly not the case.  Instead they opt for a semi-psychedelic (borderline witch house) update on modern R&B.  Since the most forward thinking R&B artists these days seem to be the ones looking backward toward 60's soul standards, artists like The Weeknd and Frank Ocean that are doing something legitimately different while keeping their eye on the future are obviously the new cutting edge.

NSFW warning:  this video is delightfully chock full of what appear to be those slightly unwell American Apparel models in various states of undress.





The Weeknd - 'Initiation' video (nsfw) by MarcosFantu