Saturday, January 12, 2013

Purity Ring: "Lofticries"

Production values are definitely of an era: it's easy to imagine "Lofticries" coming out back in the late 90's with more of a hazy, slowed down trip hop vibe. All of which is to say that the central melody has a timeless pop quality to it, not dissimilar to what Grimes is pimping these days (both 4AD artists, none too coincidentally). The Shrines album came out last summer - and singles from it were already being released in late 2011 - so presumably this is the last of the OG shit we'll see until the sophomore material is prepped.

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