Dive: "How Long Have You Known"

No, this Dive is neither the Belgian EBM group that was prominent in the early 90s (prominent by EBM standards, anyway) nor the Swedish indie band that was completely obscure during the same time period. Yes, there is an unfortunate trend in music today where bands are taking minimalist monikers that have most likely been used time and time again, almost as if they're deliberately trying to make their music hard to find in an era when people no longer buy a lot of music. A curious strategy, but anyway this Dive is Zachary Cole Smith - of Beach Fossils doing his creatively stifled side project thing. It's pretty good, in spite of my dying to slag him for using such a boring band name.