Tuesday, November 27, 2012

Prince Rama: "Those Who Live For Love Will Live Forever"

Much of today's retro-synthpop is less outright homage than drugged out, misremembered pastiche. Nowhere is there a better example than Prince Rama, a well-hyped piss take whose Top Ten Hits of the End of the World was released recently to universal acclaim (and threats of year end top 10 placements) on Animal Collective's Paw Tracks label. These fuzzy, weathered, VHS-reminiscent videos are a dime a dozen these days, but few bands pull off the sound to go with them quite as successfully as this lysergic, ersatz aerobics anthem which is zero percent grounded in reality (or even pathos). This Beantown duo has done nothing less but disappear down their own K(-Tel) holes and want to bring us all to the party. Rendezvous with Rama, but pack a heavy lunch... you're gonna be gone awhile.

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